📖 Section Overview

Over 60% of web traffic is mobile. If your site isn’t fast, thumb-friendly, and designed for small screens, you’re bleeding conversions. Mobile UX isn’t about shrinking desktop — it’s about rethinking flow, placement, and speed for on-the-go buyers.

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Why It Matters

• Dominant Traffic Source → Mobile-first is the norm.
• Conversion Killer → Poor mobile UX can cut CVR in half.
• Google Ranking Factor → Mobile-first indexing affects SEO visibility.
• Competitive Edge → Smooth mobile UX = higher engagement + lower bounce. </aside>

📊 Benchmarks — What Good Looks Like

General Benchmarks

• Mobile Bounce Rate: <50%
• Mobile Page Speed: Load in <3s
• Mobile CVR vs Desktop: ≥70% of desktop CVR
• CTA Thumb Reachability: 100% of primary CTAs in thumb zone

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By Industry

• SaaS: Mobile demo sign-up CVR within 80% of desktop baseline
• eCommerce: Mobile checkout abandonment <75% (vs avg 85%)
• Coaching/Info: Mobile webinar opt-in CVR 25–35%
• Local Services: Click-to-call conversion 5–10% </aside>

✅ Best Practices Checklist

• [ ] Design mobile-first, not mobile-shrunk.
• [ ] Place CTAs in thumb-friendly zones (lower right/center).
• [ ] Use 1-column layouts with large, legible fonts.
• [ ] Compress images for speed (<500kb).
• [ ] Auto-fill fields for mobile forms (name, email, CC).
• [ ] Avoid intrusive popups that block mobile view.
• [ ] Add “tap-to-call” and “tap-to-text” buttons.

🧠 Elite Prompt Toolkit

1. Diagnostic Prompt – Mobile UX Audit

Inputs: Website URL, target avatar, primary CTA.

Prompt:

Audit the mobile experience of [URL] for [avatar]. Goal = [CTA].

Output a table: Page/Section | UX Issue | Thumb Zone Gap | Speed Issue | Fix Recommendation | Expected Conversion Lift.