📖 Section Overview

Your homepage or landing page is the “first impression” moment. Visitors decide in 5 seconds or less if they understand what you do, why it matters, and what to do next. If your message is fuzzy, cluttered, or generic, conversions collapse — no matter how much traffic you send.

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Why It Matters

• Conversion Driver → Clear value props can lift CVR 20–50%.
• Ad ROI Multiplier → Aligned landing pages reduce CAC and wasted ad spend.
• Trust Builder → Clarity signals professionalism and credibility.
• Bounce Reducer → Clear design can cut bounce rates by 20–30%. </aside>

📊 Benchmarks — What Good Looks Like

General Benchmarks

• Bounce Rate: <40%
• Headline Clarity: Testable in 5 seconds — visitor can state “what you do” & “for whom”
• Opt-in / Lead CVR: 20–30% baseline; 40%+ = elite
• Mobile Hero Load Speed: <3s
• CTA Visibility: First button visible above the fold

By Industry:

• SaaS: Clear headline + demo CTA above fold → 30–50% lift in demo bookings
• eCommerce: Product-focused hero w/ proof above fold → 20–40% lift in add-to-cart rate
• Coaching/Info: Specific avatar + outcome headline → 25–45% lift in webinar/lead magnet opt-ins
• Local Services: Click-to-call CTA in header → 15–25% increase in booking inquiries

✅ Best Practices Checklist

• [ ] One clear headline: who you help + what outcome you deliver.
• [ ] Subheadline expands the value prop in 1 sentence.