📖 Section Overview

The checkout page is where intent becomes revenue — and also where the most money is lost. Even highly qualified buyers abandon if checkout feels risky, confusing, or inconvenient. Optimizing checkout isn’t just about design; it’s about friction removal, trust building, and convenience.

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Why It Matters

• Revenue Protection → Even a 1–2% drop in abandonment adds thousands in monthly revenue.
• CAC Efficiency → More completions = lower effective CAC.
• Trust & Security → Smooth checkout reduces skepticism and refund risk.
• Scalability → High-converting checkout makes paid acquisition sustainable. </aside>

📊 Benchmarks — What Good Looks Like

General Benchmarks (eCommerce & Digital Offers)

• Cart Abandonment Rate: 60–70% (improving to 40–50% is strong; <30% is elite)
• Checkout Completion Rate: 65–80% baseline; 85–90% elite
• Mobile Checkout Completion: ≥70% of desktop
• Page Load Speed: <2.5s (checkout pages)
• Payment Options Offered: ≥3 (credit, PayPal, BNPL/financing)

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By Industry

• SaaS Signups (trial → paid): 40–60% conversion on card-entry step
• Digital Info Products: 60–75% completion with proof/guarantee placement
• eCommerce: 65–80% completion baseline; <40% abandonment = elite </aside>

✅ Best Practices Checklist

• [ ] One-page checkout (avoid multi-step if possible).
• [ ] Clear trust signals: SSL, badges, guarantees.
• [ ] Payment flexibility (credit, PayPal, Apple/Google Pay, BNPL).
• [ ] Autofill for addresses & card info.
• [ ] Sticky order summary with price + guarantee visible.
• [ ] Testimonials/proof placed near Complete Purchase button.